1sunfight’s Weblog

December 6, 2008

The Audacity to Win

Filed under: Daily Observations,Obama,politics,Uncategorized — Julie P @ 3:06 pm
Tags: , , ,

081205_plouffe_allen1As if no one saw this coming, 18 publishers have expressed interest in a book that the manager of the Obama campaign manager, David Plouffe, is writing. The book has dual appeal to both political and business audiences.

Obama wrote a book “The Audacity of Hope,” and David Plouffe’s book is tentatively titled “The Audacity to Win.”

The Obama campaign was a billion-dollar business, and Plouffe plans to write about the use of technology, grassroots organizing, crisis management, use of the Web, public relations and personnel.

Plouffe, who has not yet written the books, plans to meet with publishers in coming weeks. The book will likely be published in the fall of 2009.

During Obama’s election-night speech acceptance speech in Chicago’s Grant Park, the president-elect thanked “my campaign manager, David Plouffe, the unsung hero of this campaign, who built the best political campaign, I think, in the history of the United States of America.”


As political campaigns go this one was clearly head and shoulders above the rest. It was an extremely well run campaign on many levels. Plouffe revolutionized political campaigning and brought it into the 21st Century. His innovative approach to using the internet was unprecedented. His ability to raise funds for the Obama campaign was unheard of in any previous campaign; he left the campaign in the black and raised more money than anyone had ever done. He got out the vote, appealed to young voters like no other, and got young voters to vote, which is unheard of. Plouffe, on fronts and accounts, ran the best political campaign ever that will be studied by many for years to come. I look forward to this book coming out; David Plouffe is beyond a doubt the best political campaign manager of all time.

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